![]() First, of course, is to obtain actual quotes from your sample client. As far as direct testimonials are concerned, you have two main options when creating a case study you plan to use as a marketing tool. This part is going to be specific to businesses and startups and for their purposes, it is key. Related Read: Basic Storytelling Gather quotes-or come up with your own What is the goal of doing the analysis?.When creating an educational case study, ask yourself the following questions: Educational case studies, while different, have sufficient similarities for you to follow the same fundamental route map: You're still building a story from beginning to end, explaining the issue and how it panned out. For that reason, it's best to provide as much information as you can from the start to make it easier on your customer. ![]() Some customers may be enthusiastic and take the initiative by providing you with information for the case study, but others may simply be too busy. How have things improved for the customer since working with you?Īnswer these questions the best you can to construct a story from beginning to end, then work with your sample customer to help you fill in the blanks.How did you help the customer to reach their goals and solve their problem?.What problem did they bring you to solve?.Who is the customer you're talking about and what is their business?.As a business, the narrative is about how your client came to work with you, and why they're happy they did, so why not construct it accordingly? A jumble of numbers and data is simply not as intriguing without the build up and flow of a story, so start at the beginning and walk your potential customer through the process by answering these questions: Templates with pre-filled decks (such as those from Slidebean) contain curated slides to guide you and save you time that you can devote to putting together your content! “While easy to overlook, the way your case study looks is just as important as what it says. Looks aside, case study templates can also help you to structure your presentation. Think of it this way: Are you more likely to trust a company with a presentation riddled with clip art, visual inconsistencies, and reckless use of Comic Sans, or would a company with an attractive, streamlined presentation that is pleasant to look at, make the case study more credible? The same goes for an educational case study-you want to grab the attention of your students, and putting thought into the visual aspects of your case study is the best way to start. While easy to overlook, the way your case study looks is just as important as what it says. Beautiful and intriguing case study templates can make your job much easier and will allow you to spend your time focused on content rather than aesthetics. Quite seriously, this is one of the best things you can do when it comes to making an outstanding presentation and avoiding the dreaded death by PowerPoint. USE CASE STUDY TEMPLATE ONLINE Use a case study template Choose a case with a powerful outcome that is exemplary as far as the point you plan to get across is concerned. The same concept can be applied to an educational case study, bearing in mind the goal of the analysis. Use your best judgment to determine who has the most compelling story, and run with it. Another worthwhile quality for a case study to have is if the client left one of your competitors to work with you instead. Additionally, customers who had unique or complicated situations make for effective case studies because they can help to eliminate doubt. Companies with big, recognizable names are great because it gives your service credibility. Once you've narrowed down your customers, see if any of them stand out. These clients are also more likely to be excited about your product and feel compelled to share their experiences in a case study.Īs a bare minimum, your candidate should meet all three of the above criteria. Incredible outcome: It probably goes without saying but the better the results, the more influential your case study will be.Well-versed in how your product/service works:You'll be relying on your client quite heavily to create this case study, so the more they understand your business, the more clearly they'll be able to relate to its value.The more your future customers can see themselves in the case study, the more impactful the success story will be. A representative of your ideal customer: The potential candidate should first and foremost be someone to whom your ideal customer can relate.Any random client won't necessarily translate into a story that will result in new customers, so use the following list and tick off to see who stacks up: First things first-to create a great case study you need a great case.
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